Scott Friedman: Text 100 Director, North America

Spreading the word about a cause is one of the most critical activities of any campaign. Scott Friedman and members of his Text 100 New York team head up the IntraHealth OPEN public relations campaign and have worked pro bono for over two years raising the profile on the initiative and helping to connect the project work to the private sector.  

Scott’s ongoing guidance and support of OPEN has helped leverage the initial campaign into directed technical partnerships building African innovation and fluency in eHealth and Open Source technology for health workers.

Text 100 is the world’s only global boutique PR consultancy, commonly referred to as big agency 2.0. Combining deep industry insight with analyst, social media, and traditional media reach and a best-in-class service ethic, Text 100 works with clients that include some of the most powerful brands in the world, such as American Express, Cisco, eBay, Xerox, and Philips. 

http://www.text100.com/

---